Essays about: "Diana Chernetska"

Found 2 essays containing the words Diana Chernetska.

  1. 1. WIND   OF   CHANGE:   A   NEW   WAY   OF    CUSTOMER   INVOLVEMENT

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Steinthor Oskarsson; Diana Chernetska; [2012]
    Keywords : Customer involvement; interaction; web 3.0; technology adoption;

    Abstract : This article investigates the evolution of a customer involvement concept and how Web 3.0 technology can contribute to it. We intend to answer the questions how do manufacturing companies involve customers into innovation processes, how they can benefit from Web 3.0 technology and we also rather general look upon adoption process of new tools. READ MORE

  3. 2. Strategic marketing planning in the period of market uncertainty : MTS Ukraine case study

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Diana Chernetska; [2011]
    Keywords : strategic planning; uncertainty; Early warning system;

    Abstract : Nowadays, the trend towards globalization and internationalization of business has strong impact on companies’ strategy. When a company is thinking about strategy development, it needs to pay attention to variable aspects on micro- and macro-level. READ MORE