Essays about: "Diana Palacios"

Found 2 essays containing the words Diana Palacios.

  1. 1. Experiential knowledge in the internationalization process From a founder’s personal experiences perspective.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ahmed Saleh; Diana Marie Palacios Alcala; [2018]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. THE EFFECT OF LEVEL OF INVOLVEMENT ON THE CONSUMER AFFINITY. : A case study of Mexican tacos case in Sweden.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Diana Palacios; Sana Farooq; [2017]
    Keywords : Consumer Affinity; Country of origin; Consumer behaviour; Level of involvement;

    Abstract : Research question: Does the Level of involvement with an ethnic product affect the Consumer affinity for its Country of Origin? Purpose: The aim of this study is to enrich the empirical data concerning the Consumer Affinity construct by finding the effect that the level of involvement with a product has on the creation of positive attitudes toward a Country of Origin. Method: A quantitative survey published online was used to obtain data from a convenience sample, the final data was obtained from 163 Swedish people from 18 – 65+ years. READ MORE