Essays about: "Diego Planas Rego"

Found 1 essay containing the words Diego Planas Rego.

  1. 1. Qualitative Brand Image Analysis for a Global Brand : An Intercultural Perception of the Brand Image through Brand Personality

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Friederike Busch; Diego Planas Rego; [2010]
    Keywords : Brand Image; Brand Personality; Qualitatitive Research; Brand Associations; Culure;

    Abstract : The cultural differences in the consumers' perspectives are an important factor that affects the image of brands around the world. A brand's image may be affected even though the company gives the same message across different cultures. READ MORE