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1. Qualitative Brand Image Analysis for a Global Brand : An Intercultural Perception of the Brand Image through Brand Personality
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : The cultural differences in the consumers' perspectives are an important factor that affects the image of brands around the world. A brand's image may be affected even though the company gives the same message across different cultures. READ MORE
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