Essays about: "Differentiation through brand"

Showing result 1 - 5 of 29 essays containing the words Differentiation through brand.

1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

3. 2. Silent Followers! : A Qualitative Study on the Factors Behind Low Comment Engagement Among Luxury Brand Followers on Instagram

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Lara Kayyal; Shahed Karkoor; [2023]
   Keywords : Instagram; Follower Engagement; Algorithm; Social media; Luxury brands.;

   Abstract : This research explores the reasons why followers of luxury brand Instagram accounts engage less frequently through commenting despite having a large number of followers. The study addresses the research question: "Why do Instagram followers of the luxury brand engage less through comments despite having a large number of followers?". READ MORE

4. 3. Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Thi Thu Huyen Do; Veselin Ralev; [2021]
   Keywords : University branding; Brand personality; Higher education; University choice; International students choice; Decision-making process of students;

   Abstract : Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. READ MORE

5. 4. ‘Living the Brand’ : A Qualitative Study on how Swedish Startups should Implement Employer Branding to the Core of their Business to Attract and Retain Top Talent

   University essay from Jönköping University

   Author : Lovisa Karlsson; Marielle Kaminsky; Frida Svedberg Isaksson; [2020]
   Keywords : ;

   Abstract : Abstract   Background: In today’s talent-driven marketplace, money is no longer a top priority. Instead, it is a company’s reputation - its employer brand - that speaks volumes to the current and potential workforce. READ MORE

6. 5. It’s Time To Become Brave - The Phenomenon of Social Brand Activism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Carolin Bruder; Helena Lübeck; [2019]
   Keywords : Social Brand Activism; Brand Personality; Brand Activism; Brand-Cause Fit; Source Credibility; Company Motives; Sportswear Brands; Business and Economics;

   Abstract : Purpose - Since the phenomenon of social brand activism is an emerging concept in literature and considered as a differentiation strategy for corporate brands, the purpose of this study is to evaluate the impact of social brand activism on the different brand personality dimensions. In addition, the study aims to examine if a high brand-cause fit enhances the effectiveness of social brand activism. READ MORE