Essays about: "Diffusion of Innovation"

Showing result 21 - 25 of 281 essays containing the words Diffusion of Innovation.

1. 21. Examining the adoption of blockchain technology in the diamond industry : Benefits and challenges of embracing disruptive innovation in conservative sectors

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Carl Cardone; Anna Zavjalova; [2023]
   Keywords : Conservative sector; diamond industry; disruptive innovation; blockchain technology; technology acceptance;

   Abstract : Industries with conservative mindsets are known for being reluctant toward adoption of new technologies and resistant to change. The diamond business is one of those examples that encounter challenges in implementing disruptive innovations like blockchain technology despite its potential benefits. READ MORE

3. 22. How Bumblebees Create Fire - Unraveling Communication Patterns in Innovation Diffusion at a Global Manufacturer of Electronic Devices

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amanda Rondin; Sophie Ambrosat; [2023]
   Keywords : Ambidexterity; Communication; Diffusion of Innovation; Business and Economics; Social Sciences;

   Abstract : The aim of our study is to understand how communication is used to master the challenges of ambidexterity when diffusing innovation in a mature tech company. This qualitative study in the interpretivist research tradition takes an abductive research approach, in the form of a single case study. READ MORE

4. 23. Open Innovation Practices in Colombian SMEs: Current State, Barriers, and Pathways to Success

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Jessica Borbon Moya; [2023]
   Keywords : Innovation; Open innovation; Colombia; SMEs; change; business models; organizational culture; development; sustainability; progress; Innovation; öppen innovation; Colombiaa; små och medelstora företag; förändring; affärsmodeller; organisationskultur; utveckling; hållbarhet; framsteg.;

   Abstract : This research examines the present state of Open Innovation (OI) and its spread among Colombian Small and Medium Enterprises (SMEs). The research addresses the scarcity of studies on innovation diffusion in underdeveloped countries like Colombia, specifically focusing on the adoption and practices of OI among SMEs. READ MORE

5. 24. Climbing to new heights : The importance of considering passengers on the flight towards more sustainable forms of aviation

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Eleanor Dowds; [2023]
   Keywords : Sustainable aviation; passengers; attitudes; SAF; biofuels; Diffusion of Innovation; Hållbart flyg; passagerare; attityder; SAF; biobränsle; Diffusion of Innovation;

   Abstract : Within the commercial aviation industry, with its ever increasing global carbon footprint rising with consumer demand, the need for more sustainable forms of aviation has become more necessary than ever. With growing demands for emission reductions and better energy management practices across all industries in initiatives such as the Paris Agreement, there has never been a more pressing time to explore the existing and potential pathways towards more sustainable forms of aviation. READ MORE

6. 25. The consumer attitude towards AI in marketing : An experimental study of consumers attitudes and purchase intention

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Frida Eickhoff; Leonid Zhevak; [2023]
   Keywords : AI in marketing; diffusion of Innovation theory; consumer attitudes; Theory of planned behaviour; purchase intention; email marketing;

   Abstract : The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. READ MORE