Essays about: "Digital Gaming"

Showing result 1 - 5 of 64 essays containing the words Digital Gaming.

  1. 1. Virtual Avatars, Virtual Influencers & Authenticity

    University essay from Göteborgs universitet/Graduate School

    Author : Victor Andersson; Tim Sobek; [2020-06-23]
    Keywords : Virtual avatars; Virtual Influencers; Authenticity; Digital Marketing; Influencer Marketing; Social Media Marketing;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Gender & race in digital game cultures: A critical discourse analytical approach to Metacritic game reviews

    University essay from Lunds universitet/Genusvetenskapliga institutionen

    Author : Oskar Bork; [2020]
    Keywords : Feminist CDA; Gender; Digital methods; Game studies; Alt-Right; Feministisk CDA; Genus; Digitala metoder; Spelstudier; Social Sciences;

    Abstract : This thesis examines user reviews of the video game Wolfenstein II: The New Colossus (Machine games 2017). From a total of 560 reviews, 176 reviews engaging with social and political issues in the game was selected for a critical discourse analysis. READ MORE

  3. 3. User Interface's Impact on Player's Immersion

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Alex Norrman; [2020]
    Keywords : immersion; user interface; user experience; digital games; computer games; diegesis; narrative; storytelling;

    Abstract : With the success of technology, computers and digital games have become a new, more advanced, medium for storytelling. What sets digital games apart from more traditional forms is that the player must engage and interact with a game world and the characters on a whole new level. READ MORE

  4. 4. The gamification of sleep : a case study on user engagement with SleepTown in everyday(night) life

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Yukun You; [2020]
    Keywords : gamification; sleep; mobile app; user engagement; SleepTown; digital technology; governmentality; surveillance; Actor-Network Theory; Social Sciences;

    Abstract : Sleep is a crucial part of our lives, as we spend about one-third of our lives sleeping. In a digital age, mobile apps on smartphones play an important role in self-improvement regarding sleep. Gamification techniques can be particularly employed by app designers to strengthen users’ motivation and participation. READ MORE

  5. 5. A Gamification Theory : A study of loyalty enhancement in the retail context

    University essay from Umeå universitet/Företagsekonomi

    Author : Radiat Hasnat; [2020]
    Keywords : gamification; generation Y; gamification elements; digital marketing; store attributes; product attributes; demographics; interpersonal communications; impersonal communications; engagement; store loyalty;

    Abstract : Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. READ MORE