Essays about: "Digital Green Consumerism"

Found 2 essays containing the words Digital Green Consumerism.

1. 1. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Athulya Purushothaman; [2023]
   Keywords : Pro-Environmental Behavior; Nudge; E-Commerce; Digitization; Digital Nudges; Consumer Behavior; Digital Marketing; Earth and Environmental Sciences;

   Abstract : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. READ MORE

3. 2. Green Search Engine Usage - A Qualitative Study Exploring Why German Millennials Use the Green Search Engine Ecosia

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lea Zehendner; Michelle Cron; [2021]
   Keywords : Green Search Engine Usage; Ecosia; Pro-Environmental Behaviour; Green Consumerism; Digital Green Consumerism; Business and Economics;

   Abstract : Aim: The aim of this study is to explore why German millennials use the green search engine Ecosia, as the organisation is experiencing considerable growth in Germany. Theoretical Perspectives: This thesis adopts well-established theories such as the Theory of Planned Behaviour, the Value-Belief-Norm Theory, and the Social Influence Theory. READ MORE