Essays about: "Digital Inbound Marketing"
Showing result 1 - 5 of 6 essays containing the words Digital Inbound Marketing.
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1. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE
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2. Talk about value, not product... : The solution to widen the sales pipeline?
University essay from Umeå universitet/FöretagsekonomiAbstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE
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3. Marknadsföring av köttlådor : en fallstudie av tre lantbruksföretag
University essay from SLU/Dept. of EconomicsAbstract : Marknadsföring innebär att hitta sätt att nå ut till marknaden med en produkt eller en tjänst. Innovativa lösningar är ofta effektivt för att nå ut till konsumenter och traditionella kanaler såsom tidningar, radio eller tv används ofta. READ MORE
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4. Marketing Transformation : A qualitative study on how companies should cope with an empowered customer in the digital era
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : With the change in behaviour from the customers’ side, due to the increased use of digital environments, marketers have seen a value in customer related data. In order to fully benefit from the data, many marketing efforts have been brought back in to the own organisation. READ MORE
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5. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. READ MORE