Essays about: "Digital Marketing Strategies"

Showing result 11 - 15 of 119 essays containing the words Digital Marketing Strategies.

  1. 11. Perceptions and Challenges of Online marketing Professionals : Online marketing Professionals’ Perceptions of Challenges in the online campaign optimization process. A Qualitative Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Maria-Izabela Fieraru; Laura Tímea Kremeny; [2023]
    Keywords : online marketing campaigns; marketers’ perceptions; optimization process; challenges; the theory of planned behavior;

    Abstract : Online marketing professionals' perceptions about the challenges have got huge importance on marketing campaigns and conversion rates. Online marketing professionals' effective digital marketing strategies are crucial for businesses and clients to grow. READ MORE

  3. 12. How restaurants used digital marketing to keep their customers during the Covid-19

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Sertan Ceken; [2023]
    Keywords : Digital marketing; Covid-19; customer loyalty; Digital marknadsföring; Covid-19; kundlojalitet;

    Abstract : Covid-19 affected all industries worldwide and were affected differently, but one industry that faced many setbacks due to the Covid-19 pandemic is the restaurant industry. According to SCB (2021), cities between 50 000 – 99 999 inhabitants decreased by 18,9% in sales. READ MORE

  4. 13. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  5. 14. Guidelines to align digital strategy with business strategy in a manufacturing SME

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Marin Elizabeth Thomas; [2023]
    Keywords : Business strategy; digital strategy; manufacturing SMEs; strategy alignment;

    Abstract : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. READ MORE

  6. 15. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Hallberg; [2023]
    Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

    Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE