Essays about: "Digital Marketing Strategy: An Integrated Approach to Online Marketing"

Found 2 essays containing the words Digital Marketing Strategy: An Integrated Approach to Online Marketing.

1. 1. Approaching Future Customer using Technological Advance in Hotel Industry

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Andrea Pisarova; [2012]
   Keywords : hospitality management; digital marketing; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

   Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

3. 2. Approaching Future Customer using Technological Advance in Hotel Industry

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Andrea Pisarova; [2012]
   Keywords : digital marketing; brand management; hospitality management; technology; mobile communication; social media; Social Sciences;

   Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE