Essays about: "Digital Marketing"

Showing result 16 - 20 of 483 essays containing the words Digital Marketing.

  1. 16. The Role of Digital Social Media Marketing in Internationalization of Swedish Apparel SMEs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Muhammad Wasiq; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  3. 17. Eye-tracking Technology for Interactive Experiences in Digital Signage within Retail from a Marketing Perspective

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Oskar Alfredsson; Tekla Hjärtstam; [2023]
    Keywords : ;

    Abstract : Eye-tracking is a prominent subject with a diverse range of applications. Although the technology is primarily optimized for stationary environments, ongoing technological progress present additional market prospects. READ MORE

  4. 18. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  5. 19. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  6. 20. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

    University essay from Södertörns högskola/Företagsekonomi

    Author : Jongwoo Lim; [2023]
    Keywords : Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

    Abstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE