Essays about: "Digital Signage"

Showing result 6 - 10 of 11 essays containing the words Digital Signage.

1. 6. Smart Bus Shelters: Enhancing Public Information Systems in Bus Shelters by Integrating Smart IoT solutions

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Kelvin Wachira; Joel Karthik; [2016]
   Keywords : IOT; Smart;

   Abstract : Various initiatives are carried out towards developing Smart cities that aim to make cities more sustainable. The Internet of Things (IoT) is a key aspect, where sensors are integrated in various „things‟, creating devices that are aware of, and respond to their environment. READ MORE

3. 7. A MARKET-CENTRIC APPROACH TO NEW MEDIA BUSINESS : LTE-BROADCAST AS A BUSINESS OPPORTUNITY WITHIN THE DIGITAL SIGNAGE MARKET

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Victor Olsson Vesga; [2014]
   Keywords : ;

   Abstract : With a growing number of connected devices and an increased market penetration for wireless and cellular technologies, it has become more and more important to understand how new technologies can be leveraged in existing markets to further understand their overall impact on society as a whole. This master thesis aims to investigate potential business opportunities for a new communications technology within an existing market. READ MORE

4. 8. Have an Easier Metro-riding Life : Better adaptation of information and people’s behavior

   University essay from Industridesign

   Author : Xiaokang Li; [2011]
   Keywords : Design;

   Abstract : Travelling by subway between work or study and home is quite usual. But the experience of metro-riding is not fun and always puts a lot of stress on the commuters. People feel very stressed when they are on the way to catch the train. Bad phenomenon often occurs at boarding. READ MORE

5. 9. Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI

   University essay from Handelshögskolan vid Umeå universitet

   Author : Fredrik Helander; [2010]
   Keywords : Outdoor advertising; Digital signage; Mobile marketing; Mobile advertising; SMS-advertising; Advertising effectiveness; Return on investment; Interactive marketing; Interactive advertising.;

   Abstract : Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. READ MORE

6. 10. Medium Effectiveness:Placement Strategies for Digital Signage : Inside and Outside Store Locations

   University essay from Handelshögskolan vid Umeå universitet

   Author : Md Iftekharul Islam; Anahita Dahmalani; [2010]
   Keywords : Advertising Effectiveness; Medium Effectiveness; Digital Signage; ARM; Recall; Attention; Buying interest; Liking; Media; Central processing; Peripheral Processing; Inside of store; Outside of store;

   Abstract : In this age of ubiquitous advertisement, people are getting more and more burdened withadvertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut throughthis clutter and reach a large number of consumers. READ MORE