Essays about: "Digital Strategi"

Showing result 1 - 5 of 63 essays containing the words Digital Strategi.

  1. 1. Audiobooks Speak for Themselves: A Quantitative Study of Consumer Behaviour Related to Audiobooks in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hedda Hanner; Alice O'Connor; [2019]
    Keywords : Audiobooks; Digital subscription services; Consumer behaviour; Attitude; Behavioural intention;

    Abstract : This thesis investigates Swedish book readers and factors that correlate with their attitudes towards and intentions to use audiobooks and digital subscription services for audiobooks. Digital subscription services for audiobooks have quickly become an important sales channel in the Swedish book industry, and there is limited previous research on the subject. READ MORE

  2. 2. How change agents engage in a trio of processes during the Technochange journey

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mai Pham; [2019]
    Keywords : Sensemaking; Sensegiving; Translation Theory; Change Agent; Technochange;

    Abstract : More and more companies putting their bets on Automation and Artificial Intelligence (AI) to improve their efficiency and profitability but the mindset gap has been a barrier for many organizations to successfully implement these emerging technologies. One suggested solution is to have change agents on board to create a need and vision for change as well as implement it. READ MORE

  3. 3. BIG DATA DESIGN - Strange but familiar

    University essay from Konstfack/Inredningsarkitektur & Möbeldesign

    Author : Cecilia Tjärnberg; [2019]
    Keywords : 3D scanning; Digital Design; Craft; Spatial Design;

    Abstract : How form translates as it moves between the physical and the digital has caught my interest. I collect data through different types of 3d scanning exploring a range of technologies. In the digital realm, the information captured presents itself as a messy abstraction to the original where some information is added while other is lost. READ MORE

  4. 4. Constructing Innovation Units, Enacting Innovation: An Ethnographic Study

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gillian Wong Miswardi; [2019]
    Keywords : Innovation Units; Design Thinking; Actor-Network Theory; Ethnography;

    Abstract : In the last few years, talk about innovation has increased. Recognising the threat posed by new firms and changing market conditions, companies have started to organise for innovation by establishing innovation units. However, how these innovation units are formed and what goes on in these innovation units is still yet under-researched. READ MORE

  5. 5. Comparing the Perception of and Expectations for Mobile Financial Services among Millennials and Industry Experts

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anett Hollas; [2019]
    Keywords : ;

    Abstract : The rising housing prices and stagnant salaries combined make the start of the independent life difficult for the millennial generation. The higher cost of living diminishes the means the young adults have for saving and therefore it is challenging to find a way out of the struggle. READ MORE