Essays about: "Digital Strategi"

Showing result 1 - 5 of 68 essays containing the words Digital Strategi.

  1. 1. Customer Satisfaction in the Digital Era: Exploring How Digital Service Providers Can Leverage Pre-existing Customer Data

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Annie Hartman; Johanna Elming; [2019]
    Keywords : Customer Satisfaction; Digital Services; Big Data; Logistic Regression;

    Abstract : This thesis reviews common methods and theories for measuring customer satisfaction for companies offering digitized services, with a focus on first movers. Specifically, it is investigated whether these theories are compatible with data-science models using preexisting company data. READ MORE

  2. 2. Evaluating Board Work for Innovation. : Towards an Analytical Framework.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : OMAR ALI; [2019]
    Keywords : Board; Board work; Innovation; Strategy; Evaluation; Corporate Governance.; Styrelser; Styrelse; Innovation; Utvärderingar; Bolagsstyrning; Strategi.;

    Abstract : There is an increased need for innovation activities in companies today due to mounting pressure from external factors increasing the urgency for renewal and agility. Digitalisation of processes, products and services sets completely new requirements for competence but also changes the value creation and competitiveness. READ MORE

  3. 3. Audiobooks Speak for Themselves: A Quantitative Study of Consumer Behaviour Related to Audiobooks in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hedda Hanner; Alice O'Connor; [2019]
    Keywords : Audiobooks; Digital subscription services; Consumer behaviour; Attitude; Behavioural intention;

    Abstract : This thesis investigates Swedish book readers and factors that correlate with their attitudes towards and intentions to use audiobooks and digital subscription services for audiobooks. Digital subscription services for audiobooks have quickly become an important sales channel in the Swedish book industry, and there is limited previous research on the subject. READ MORE

  4. 4. How change agents engage in a trio of processes during the Technochange journey

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mai Pham; [2019]
    Keywords : Sensemaking; Sensegiving; Translation Theory; Change Agent; Technochange;

    Abstract : More and more companies putting their bets on Automation and Artificial Intelligence (AI) to improve their efficiency and profitability but the mindset gap has been a barrier for many organizations to successfully implement these emerging technologies. One suggested solution is to have change agents on board to create a need and vision for change as well as implement it. READ MORE

  5. 5. BIG DATA DESIGN - Strange but familiar

    University essay from Konstfack/Inredningsarkitektur & Möbeldesign

    Author : Cecilia Tjärnberg; [2019]
    Keywords : 3D scanning; Digital Design; Craft; Spatial Design;

    Abstract : How form translates as it moves between the physical and the digital has caught my interest. I collect data through different types of 3d scanning exploring a range of technologies. In the digital realm, the information captured presents itself as a messy abstraction to the original where some information is added while other is lost. READ MORE