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Showing result 1 - 5 of 152 essays matching the above criteria.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 2. Crossing the digitalisation chasm: Overcoming barriers to industrial digitalisation

    University essay from Lunds universitet/Innovationsteknik

    Author : Anton Öreberg; Anton Nyberg; [2023]
    Keywords : digitalisation; digitalization; digital transformation; industry 4.0; manufacturing industry; challenges; barriers; digitalisering; industri 4.0; tillverkningsindustri; utmaningar; barriärer; Technology and Engineering;

    Abstract : Digitalisation is a global megatrend revolutionising every aspect of society and especially impacting businesses. Consequently, the term Industry 4.0 has emerged in the manufacturing industry. READ MORE

  4. 3. Digital Corporate Governance : Corporate governance of digitalisation in Swedish listed companies

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Nathalie Östergård; [2023]
    Keywords : #Digitalgovernance #Digitalstrategi #Digitaltrends #IT-Governance #ITG; #Digitalstyrning #Digitalstrategi #Digitalatrender #IT-styrning;

    Abstract : Studien undersöker digitala teman kopplade till digital styrning och strategi inom svenska börsnoterade företag. I studien analyserades årsredovisningar i 40 noterade bolag inom 10 sektorer på Nasdaq Main Market. READ MORE

  5. 4. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Keywords : Service encounter; Social presence; Mere presence; E-commerce;

    Abstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE

  6. 5. Battery storage implementation in Sweden and sizing software development

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Santiago Moreano Rojas; [2023]
    Keywords : ;

    Abstract : Due to the rampant growth of the penetration of renewables into the electrical grids across the world, more challenges appear in the way to assure the optimal operation of the energy system. More particularly, in the case of Sweden, the nuclear power decommissioning tendency and the 100% renewable energy target by 2040, set two strong additional motivations for the rise of issues regarding variability, uncertainty, stability, balancing and quality in the grid. READ MORE