Essays about: "Digital Strategi"

Showing result 11 - 15 of 152 essays containing the words Digital Strategi.

  1. 11. Behind the Stage

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Isac Aspberg; Bianca Martell; [2023]
    Keywords : Live music industry; Music industry; Industry analysis; Musicians; Popular music;

    Abstract : Live music has recently been a popular topic of discussion as a consequence of COVID-19's influence and the exponential rise of digital alternatives to live music. Stockholm, as the third largest music exporter in the world, might be assumed to be culturally enriched with live music flourishing in its center; but if we dig further into the Stockholm live music industry by listening to those who make up its pillars, namely musicians, what will we find? This thesis investigates the live music industry in Stockholm through the eyes of musicians and live music industry professionals. READ MORE

  3. 12. What is next for the digitalisation of Swedish Healthcare? An exploratory study of the digital healthcare ecosystem and the business model innovation of e-Health providers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Salén; Erik Fritz; [2023]
    Keywords : Business Model Innovation; Ecosystem Strategy; Digital Disruption; Electronic Health; Marketisation;

    Abstract : With an ageing and growing population, health- and social systems globally are facing challenges in ensuring that their national infrastructure can handle this demographic shift. Within the upcoming 10-year period, the group of people above the age of 80 years is forecasted to increase by 50 per cent in Sweden. READ MORE

  4. 13. STREAMLINING PUBLIC SERVICES WITH PEGA’S LOW-CODE PLATFORM: A CASE STUDY

    University essay from Umeå universitet/Institutionen för informatik

    Author : Lars Axel Dahlgren; Höök Anton; [2023]
    Keywords : Low-Code; Low-Code Platform; Enterprise Low-Code Platform; Digital Transformation; Process Management;

    Abstract : Enterprise low-code plattformar är något som stora organisationer och företag använder för att möjliggöra organisationsförändringar, orkestrera affärsprocesser och utvinna potential med citizen development. Forskningen runt low-code plattformar ligger dock efter, vilket gör att organisationer blir beroende av marknadsanalytiker och konsulter i den utforskande fasen i deras implementation. READ MORE

  5. 14. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Birgersson; Helena Rapaport; [2023]
    Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

    Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE

  6. 15. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
    Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE