Essays about: "Digital Trends"
Showing result 1 - 5 of 162 essays containing the words Digital Trends.
-
1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE
-
2. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE
-
3. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE
-
4. Digital Dashboard for Enhanced Waste Management in the Stockholm Municipality : Bridging Data Insights and Sustainable Practices
University essay from KTH/Hållbar utveckling, miljövetenskap och teknikAbstract : The surging global trend in waste generation, currently surpassing 2 billion tons annually in cities,stands as a pressing concern amid escalating climate change threats. This master's thesis aims todesign a digital dashboard tailored to the needs of the Stockholm Municipality's waste managementsystem and its different stakeholders. READ MORE
-
5. Digitalization and Electrification´s Transformational Impact on the Automotive Mobility Industry - A multiple case study on the Swedish automotive mobility industry facing changing business models, challenges, and future opportunities
University essay from Göteborgs universitet/Graduate SchoolAbstract : The automotive mobility industry, including car manufactures, car-sharing, and ride-hailing companies, is experiencing technological change through electrification and digitalization. These two trends can potentially disrupt the whole industry through, i.e. READ MORE