Essays about: "Digital channel"

Showing result 1 - 5 of 205 essays containing the words Digital channel.

1. 1. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Natalia Pfeifer; [2023]
   Keywords : Social Sciences;

   Abstract : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. READ MORE

3. 2. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Carolina Carrêlo; [2023]
   Keywords : YouTube; Reaction Video; Uses and Gratifications Theory; Voyeurism; Mediated Voyeurism;

   Abstract : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. READ MORE

4. 3. Digital Front End Algorithms for Sub-Band Full Duplex

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Midhat Rizvi; Khaled Al-Khateeb; [2023]
   Keywords : Adjacent Channel Leakage Ratio; Bit Error Rate; Clipping and Filtering; Crest Factor Reduction; Digital front end; Digital Pre-Distortion Error Vector Magnitude; Frequency Division Duplex; Power Amplifier; Peak to Average Power Ratio; Peak Cancellation Crest Factor Reduction; Sub Band Full Duplex; Self-Interference Cancellation; Signal-to-Interference Noise Ratio; Signal-to-Noise Ratio; Turbo Clipping; Time Division Duplex; Technology and Engineering;

   Abstract : Sub-band full duplex is a new communication scheme technology, where a single frequency band is partitioned into sub-bands for downlink (DL) and up-link(UL) transmissions, and both can take place simultaneously. The idea behind the sub-band full duplex development is to improve the throughput, and coverage and reduce the latency of the UL communication by allowing the UL reception during the DL transmission. READ MORE

5. 4. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

6. 5. A command-and-control malware design using cloud covert channels : Revealing elusive covert channels with Microsoft Teams

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Massimo Bertocchi; [2023]
   Keywords : Covert channel; Command and Control; Microsoft Teams; Detection; Hemlig kanal; ledning och kontroll; Microsoft Teams; upptäckt;

   Abstract : With the rise of remote working, business communication platforms such as Microsoft Teams have become indispensable tools deeply ingrained in the workflow of every employee. However, their increasing importance have made the identification and analysis of covert channels a critical concern for both individuals and organizations. READ MORE