Essays about: "Digital employee advocacy"

Found 1 essay containing the words Digital employee advocacy.

  1. 1. What Influences Employees to Become Digital Advocates? : A Quantitative Study of the Relationship Between Employer Branding and Digital Employee Advocacy in Industrial Organisations

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Josefin Ilic; Matilda Tranell; [2018]
    Keywords : Digital employee advocacy; employee advocates; social media; employer branding; organisational commitment; industrial organisations; brand advocacy; communication strategy.; Digitala förespråkare; anställda som förespråkare; sociala medier; employer branding; organisationsengagemang; industriella organisationer; varumärkesstrategi; kommunikationsstrategi.;

    Abstract : Since the introduction of social media, the corporate communication landscape has changed significantly, and thus organisations need to find new innovative ways to communicate. One emerging strategy is digital employee advocacy, which ultimately means that employees voluntarily endorse their employers on social media platforms. READ MORE