Essays about: "Digital media"
Showing result 1 - 5 of 1003 essays containing the words Digital media.
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1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE
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2. Conjunction of the spheres. The struggle for hegemony in the English language online reception of Netflix adaption: The Witcher.
University essay from Göteborgs universitet/Institutionen för kulturvetenskaperAbstract : This essay uses the concepts of convergence culture, transmedia and hegemony, to understand the struggles within the English language reception to Netflix Tv production “The Witcher.” In order to help the reader, the essay presents the background to the larger Witcher franchise, as well as standard debates and issues within the fantasy genre, the role-playing-game genre and convergence culture. READ MORE
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3. Together, Apart Community and Connection in an Online Sangha
University essay from Göteborgs universitet/Institutionen för litteratur, idéhistoria och religionAbstract : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. READ MORE
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4. Accessibility in Social Media : Facebook and the Older Adult
University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITAbstract : In recent years, there has been a substantial increase in the percentage of seniors using social media, yet few studies have been conducted to understand the challenges underlying social network utilisation by seniors. By understanding what motivates seniors to use social media, the difficulties they encounter while using them and what would be an inclusive social media from their perspective is paramount for designing inclusive user interfaces that suit this growing population. READ MORE
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5. Drop Dead Gorg(on)eous : A Multimodal Discourse Analysis of the Contemporary Medusa Tattoo
University essay from Uppsala universitet/Konstvetenskapliga institutionenAbstract : This thesis investigates the phenomenon of the contemporary ‘Medusa tattoo’ that gained traction on the social media platform TikTok in 2019 as a symbol of sexual assault survival, and which has since come to function as an instrument for digital feminist activism. The study aspires to provide a new, previously unexplored link to the long chain of academic research on the figure of Medusa by looking at the emergence, function, and potential of the Medusa tattoo. READ MORE