Essays about: "Digitalization"

Showing result 1 - 5 of 609 essays containing the word Digitalization.

  1. 1. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    University essay from Göteborgs universitet/Graduate School

    Author : Sophie Längvik; Emma Wallander; [2021-07-09]
    Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Abstract : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. READ MORE

  2. 2. Automation of Stores - A case study about using unmanned vehicles at IKEA

    University essay from Göteborgs universitet/Graduate School

    Author : Ida Gustafsson; Björn Olmarker; [2021-07-08]
    Keywords : Automated Guided Vehicles; Autonomous Mobile Robots; Digitalization; Industry 4.0; Unmanned Vehicles;

    Abstract : Background and Problem Discussion: Industry 4.0 changes business climates andthe value creation for companies, rendering some processes obsolete when new requirementsare being placed on operational efficiency and flexibility. The transformationtowards using Industry 4. READ MORE

  3. 3. Adapting to Accelerated Digitalization of Learning Services - A Single Case Study of Global Service Training at Volvo Buses

    University essay from Göteborgs universitet/Graduate School

    Author : David Ryfors; Vanja Lieback; [2021-07-08]
    Keywords : Explicit knowledge; tacit knowledge; knowledge transfer; knowledge sharing; knowledge transformation; information and communication technologies ICTs ; digital learning; digital tools; gamification; virtual reality VR ; augmented reality AR ;

    Abstract : This thesis aims to research the accelerated digitalization of learning services in a globalcontext. The thesis further aims to research how a multinational company can leverage digitalsolutions to add value for their aftermarket. To fulfill this aim, the research is conducted incollaboration with the global bus manufacturing company Volvo Buses. READ MORE

  4. 4. The Digitalization in Swedish Grocery Stores: How does digitalization in Swedish grocery stores frame shopping practices?

    University essay from Göteborgs universitet/Graduate School

    Author : Feras Taher; Bashir Mira; [2021-07-02]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. The Swedish Food Industry in Light of the COVID-19 Pandemic. Sustainability in the Primary Production and Processing Sectors in a Time of Uncertainty and Crisis.

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Alexandra Muti Ljungberg; Julia Arnestrand; [2021-06-30]
    Keywords : COVID-19; Sweden; Primary food production; Primary food processing; Sustainability effects; Sustainable development;

    Abstract : The COVID-19 pandemic impacted the national crisis preparedness resulting in an increasedinterest for food self-sufficiency, while also disrupting the way business is conducted.Parallelly, the environmental crisis is advancing, increasing the need and interest forsustainable development. READ MORE