Essays about: "Dimock"

Found 2 essays containing the word Dimock.

  1. 1. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Alice Goret; Erik Lifvergren; [2022]
    Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

    Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

  3. 2. Fugue State : Memories Without Borders and The Fugueur as Flaneur in Teju Cole's Open City

    University essay from Engelska institutionen

    Author : Eva-Charlotta Sundén; [2012]
    Keywords : Fugue; flaneur; Open City; Dimock; Rothberg; Cole; deep time; multidirectional memory; Hacking;

    Abstract : Published in 2011, Teju Cole’s second novel Open City tells the story of one year of walking in New York and Brussels narrated from the perspective of the novel’s first-person narrator, Julius. In this manner the reader is offered ample insights into Julius’s thoughts and memories. READ MORE