Essays about: "Dinara"

Found 3 essays containing the word Dinara.

  1. 1. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dinara Minakhmetova; Anastasia Savchenko; [2015]
    Keywords : Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

    Abstract : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. READ MORE

  3. 2. Soft Power of Korean Popular Culture in Japan: K-Pop Avid Fandom in Tokyo

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Dinara Kozhakhmetova; [2012]
    Keywords : Korean Wave; soft power; Japanese youths; audio-visual production; anti-K-pop backlash; Social Sciences;

    Abstract : Korean Wave is a new phenomenon which signifies the spread of Korean popular culture in East Asia with Japan as a centre. The purpose of this study is to examine the attitudes of Japanese youths who consumes K-Pop on the subject of their feelings towards South Korea and Korean society in the theoretical framework of soft power. READ MORE

  4. 3. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market

    University essay from Handelshögskolan vid Umeå universitet

    Author : Dinara Izmaylova; Federica Zuccon; [2011]
    Keywords : stakeholder management; internationalization; cross-cultural management; global retailer;

    Abstract : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. READ MORE