Essays about: "Direct and Indirect Communication"
Showing result 16 - 20 of 38 essays containing the words Direct and Indirect Communication.
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16. Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is (1) to investigate the direct influence of femvertising on female consumers’ attitudes towards the ad, brand gender perception as well as purchase intention and (2) to test the indirect effect of femvertising through attitudes towards the ad and brand gender perception on purchase intention. This study used a random independent group design, assigning the survey respondents into two groups, which were either exposed to a femvertising ad or to a traditional advertising. READ MORE
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17. Studying the feasibility of installing a temperature independent snowmaking system with heat recovery : Case study for the ski resort of Astún
University essay from Högskolan i Gävle/EnergisystemAbstract : A research on analysing the feasibility and the benefits obtained from the utilisation of the heat surplus from temperature independent snowmaking systems is proposed. The interest of this research relies on the fact that it is a way of making it viable both economically and environmentally, to use these systems, which are the solution for snow scarcity due to global warming. READ MORE
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18. Persuasion in social media : A study of Instagram influencers' usage of persuasive speech acts
University essay from Linnéuniversitetet/Institutionen för språk (SPR)Abstract : The purpose of this study is to investigate how different fitness Instagram influencers use persuasive speech acts in their marketing posts. Another aim is to look at the similarities and differences between the influencers’ use of linguistic strategies and speech acts. READ MORE
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19. An ecosystem service perspective of the ecological restoration measures to mitigate small-scale hydropower impact in river Billstaån : Steps towards monitoring and dissemination of ecosystem services
University essay from Mittuniversitetet/Avdelningen för ekoteknik och hållbart byggandeAbstract : Ecosystem services, capturing the benefits and values of functioning ecosystems for human well-being, is a concept receiving increasing attention both in science and policy. This study investigates the utility of considering ecosystem service in the ecological restoration of a river affected by small-scale hydropower. READ MORE
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20. Explaining customers’ relationship commitment in the non-profit sector
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose The purpose of the study is to explain what affect customers’ relationship commitment to non-profits organizations. Methodology This study employs the quantitative approach with the help of webbased survey. Findings Relationship commitment has two direct antecedents, namely trust and relationship benefits. READ MORE