Essays about: "Direct marketing"

Showing result 1 - 5 of 200 essays containing the words Direct marketing.

1. 1. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Tracy Najjuko; [2023]
   Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

   Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

3. 2. Bonderevolt eller överlevnadskreativitet : en studie om mjölkproducenters resa till egen förädling av gårdens mjölk

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Lisa Valleräng; [2023]
   Keywords : gårdsmejeri; förädling; mjölkgård; globala livsmedelssystem; lokala livsmedelssystem; berättande; värdeskapande; relationsmat;

   Abstract : I denna uppsats undersöks mjölkgårdar som investerat i och utvecklat förädling av gårdarnas egen mjölk. Fyra mjölkgårdar har besökts och där har jag genomfört djupgående intervjuer och observationer i två dagar på vardera gård. READ MORE

4. 3. Guidelines to align digital strategy with business strategy in a manufacturing SME

   University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

   Author : Marin Elizabeth Thomas; [2023]
   Keywords : Business strategy; digital strategy; manufacturing SMEs; strategy alignment;

   Abstract : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. READ MORE

5. 4. Playing to Win: How Gamification Can Boost Customer Engagement and Turn Non-Fans into Brand Advocates

   University essay from Stockholms universitet/Marknadsföring

   Author : Basak Öztürk; Rulan Hersono; [2023]
   Keywords : Customer Engagement; Gamification; Metaverse; Noncustomers; Online Brand Advocacy; Quasi-experiment;

   Abstract : In today’s progressive technology development, it is imperative to engage the customer and transform them to become brand advocates. Firms need to ensure their brand’s longevity in this competitive market, at times putting noncustomers in hindsight. READ MORE

6. 5. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE