Essays about: "Disconfirmation theory"
Found 3 essays containing the words Disconfirmation theory.
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1. Drivers of Negative Customer Engagement : A quantitative study testing a model of negative customer engagement and its proposed antecedents
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Abstract Purpose - The purpose of this study is to extend the current understanding of NCE and its antecedents. Design/methodology/approach - A deductive approach was used to confirm the proposed model of NCE using structural equation modeling. READ MORE
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2. Service Quality effect on Customer Satisfaction and Word of Mouth
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : This study has investigated the effect of service quality on customer satisfaction and Word of Mouth in the grocery retail industry. The purpose of the study was to measure the dimensions of service quality and see its effect on customer satisfaction and Word of Mouth. READ MORE
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3. Bayesian confirmation Theory and all of the Sciences : A unified approach
University essay from Uppsala universitet/Filosofiska institutionenAbstract : The aim of this thesis essay is to show that Bayesian confirmation theory can be used instead of the hypothetico-deductive method for all sciences.Føllesdal argues in his paper "Hermeneutics and the hypotheticodeductive method" that the hypothetico-deductive method is used in all sciences, only more or less visible and this paper takes his arguments and applies the same reasoning to Bayesian confirmation theory. READ MORE