Essays about: "Discourse analysis business media"

Showing result 1 - 5 of 33 essays containing the words Discourse analysis business media.

1. 1. Circular Food Systems : A content and discourse analysis of the Swedish case

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Erik Bojö; [2023]
   Keywords : ;

   Abstract : As most sectors today, the food sector is discussing how it can contribute towards a more sustainable society. One model that has received increased attention over the last decade is the circular economy (CE). READ MORE

3. 2. Fan Community Activities That May Destroy Value

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
   Keywords : Business and Economics;

   Abstract : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. READ MORE

4. 3. Communicating Environmental CSR-Efforts in a Non-Sustainable Industry : A Comparative Study of Patagonia's and H&M's Environmental CSR Communication Using a Multimodal Critical Discourse Analysis

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Sanna Viberg; Stephanie Balasingam; [2022]
   Keywords : ECSR communication; Slow fashion; Fast fashion; CCO; Transparency;

   Abstract : The fashion industry is distinguished by two types of companies: slow fashion companies, such as Patagonia, characterized by environmentally friendly business practices, and fast fashion companies, such as H&M, premised on a less environmentally sustainable business model (Fletcher 2010; Bick, Halsey & Ekenga 2018). Although Patagonia and H&M are founded on different business models, their ECSR communication is similar. READ MORE

5. 4. Undressing the Swedish Fashion Renting Market : A mixed method study about understanding a young market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Elsa Bjelkenäs; Amanda Rognsvåg; [2022]
   Keywords : Fashion; Renting; Collaborative Consumption; Sustainability; Mixed Method; Swedish Fashion Market;

   Abstract : There is little research covering the Swedish fashion renting market (SFRM), regarding which companies operate on the market, what they communicate or how the market is connected to the environmental perspective. The purpose of this study is to outline the SFRM, as well as to analyse brand communication through Instagram and how the media present the SFRM. READ MORE

6. 5. What’s Mine is Yours

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amanda Bjerkliden Olsson; Jessica Jinzhi Liu; [2022]
   Keywords : co-creation; governmentality; exploitation; digital labor; user-generated content; social media platforms; Business and Economics;

   Abstract : The purpose of this study is to research how consumers adopt discourses to make sense of their experiences with brand co-creation on social media platforms. We wish to bring forward how the interactions of the stakeholders involved in the co-creation process affects the consumers, through the theoretical lens of governmentality and exploitation. READ MORE