Essays about: "Discursive Elements"

Showing result 1 - 5 of 43 essays containing the words Discursive Elements.

  1. 1. Enhancing Accountability to Affected Populations through Donor Requirements : A grounded theory-based analysis of the current situation, donor motivations and bottlenecks around setting requirements, further constraints and how they could be overcome.

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Clara Rattmann; [2023]
    Keywords : AAP; accountability to affected populations; humanitarian; accountability; participation; project design; proposal; funding; grant; donor requirement; disaster response; affected populations; donor; NGO; grounded theory;

    Abstract : Even though supporting affected populations is the raison d’etre for humanitarian action, organisations are frequently not accountable to populations they aim to serve. Despite several reform movements, the consultation and participation elements of accountability to affected populations (AAP), in particular, are still lacking. READ MORE

  3. 2. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Antonia Pumarino; [2023]
    Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

    Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

  4. 3. Elements of Postcolonialism in Sportswashing: A thematic discourse analysis of FIFA in the context of the World Cup in Qatar of 2022

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Melker Nielsen; Johan Dahl; [2023]
    Keywords : FIFA; Gianni Infantino; Orient; Postcolonialism; Qatar; Sportswashing; West; Whataboutism; World cup; Law and Political Science;

    Abstract : The study aims to demonstrate to what extent speeches, Instagram posts and LinkedIn posts of Gianni Infantino, as the main representative of FIFA, have been marked by elements of Postcolonialism and sportswashing to influence the acceptance of the FIFA World Cup of 2022 in Qatar. The result of this study indicates that FIFA’s rhetoric is marked by Postcolonial elements. READ MORE

  5. 4. IDENTITY & TECHNO-UTOPIANISM. A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Albin Åberg; [2022-02-10]
    Keywords : Discourse Analysis; Sociotechnical Imaginaries; Marketing Technology; MarTech; Critical Studies; Identity; Techno- Utopianism;

    Abstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE

  6. 5. Materiality and Brand Discursivity: Study case on commodities and discursive practices in the Swedish market.

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Ray Rodriguez Manrique; [2022]
    Keywords : Discourse Analysis; Brand discourse; Materiality; Commodities; Social Biography of Objects; Cultural Sciences;

    Abstract : This thesis analyzes the link between materiality and brand discursiveness. This study examines how material culture contributes to brand narratives' meaning and symbolic construction. For this purpose, the creation of commodities with metal obtained from molten guns is analyzed through a discursive analysis and anthropological theory. READ MORE