Essays about: "Display Ads"

Showing result 1 - 5 of 9 essays containing the words Display Ads.

1. 1. Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Xinwei Zhang; [2022]
   Keywords : Marketing Communication; Digital display advertising; Human images; Social media influencers; AIDA model; TPB model; Purchase intention; Social Sciences;

   Abstract : With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. READ MORE

3. 2. I Want to Breathe You In : Data as Raw Commodity

   University essay from Konstfack

   Author : Aronsson Joakim; [2021]
   Keywords : Surveillance Capitalism; Artificial Intelligence; Data; Banner Ads; Display Ads; Online Advertising; Techno Feudalism; Internet;

   Abstract : In this paper, I look at the history of the internet and online advertising. The internet is inextricably linked to capitalism and is fueled by advertising. As a result, companies like Facebook, Apple, Microsoft, Google, and Amazon collect data in large volumes to improve targeted advertising. READ MORE

4. 3. Virtual Commissioning for a Linear 12-Axis Machine

   University essay from Lunds universitet/Industriell elektroteknik och automation

   Author : Eric Chronvall; Christian Svensson; [2019]
   Keywords : Technology and Engineering;

   Abstract : In practice, Virtual Commissioning is a technical method within the au- tomation field where you can create a simulated twin factory to a real physical factory containing functional machines. The purpose of Virtual Commissioning is to move a great portion of the commissioning tasks to an earlier state in the project. READ MORE

5. 4. Perception of Intrusiveness and Advertising Clutter in a Mobile News Feed - A Comparative Study of Native Advertising and Mobile Display Advertising

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Astrid Berge; Louise Gabrielsson; [2017]
   Keywords : Advertising Clutter; Intrusiveness; Mobile Advertising; Native Advertising; Mobile Display Advertising;

   Abstract : The mobile device is quickly becoming one of the most important advertising channels, due to its status as one of the most essential tools in our daily routine. However, mobile advertising is associated with a widespread advertising avoidance, mainly driven by the intrusiveness of ads and advertising clutter. READ MORE

6. 5. An exploratory study on perceptions of personalised display ads online : A comparison of Swedish generations: Do consumers willingly surrender their privacy for the usefulness of personalised advertising?

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Thomas Gerdman; Felicia Nordqvist; [2017]
   Keywords : Personalised ads; display ads; business intelligence; attitudes; perceived intrusiveness; perceived usefulness;

   Abstract : The Swedish consumers are concerned of their online privacy, while companies increasingly gather personal information with business intelligence (BI) technologies in order to customize online banner ads, among the favoured marketing techniques. Meanwhile, marketers treasure the opportunity to target individuals. READ MORE