Essays about: "Distribution Channels in Case study"

Showing result 1 - 5 of 49 essays containing the words Distribution Channels in Case study.

  1. 1. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lisa Fahlgren; Karin Östberg; [2022]
    Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

    Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE

  2. 2. Marketing of Community-Based Tourism : A case study of Central Asia

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Fiona Gansauer; [2021]
    Keywords : Stakeholder Theory; Community-Based Tourism CBT ; Distribution Channels; Marketing; Central Asia; Uzbekistan; Kyrgyzstan; Tajikistan; cross-national analysis;

    Abstract : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. READ MORE

  3. 3. Business Model Innovation in the Film Industry : How Nordic Film Studios Adapt to a Changing Market

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Paulina Merle Knobloch; [2021]
    Keywords : Business model innovation; film industry; independent film studios; video on demand;

    Abstract : During the last 15 years, the film industry has undergone severe technological, cultural, and economic transformations initiated through online film distribution. Existing players need to adapt and innovate their business models to stay competitive. However, there is little knowledge about what players actually do in this respect. READ MORE

  4. 4. The Path of Independence in the Music Industry : Exploring how independent artists promote themselves through digital media and how record labels support artists in their careers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Mila Angelova; Hugo Johnning; [2021]
    Keywords : Music; Independent artists; Record labels; Digital marketing; Social media;

    Abstract : Background: In this world of rapidly developing technologies, it has become less of a challenge for individuals to start a career within music and promote their brand. The emergence of social media has revolutionized digital marketing and facilitated the distribution of music across different online platforms. READ MORE

  5. 5. Supply Chain Collaboration within the Automotive Industry: An Exploration of Factors influencing Supply Chain Collaboration between Importers and Dealerships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anton Bozic; Hannah Maria Heger; [2021]
    Keywords : Automotive Supply Chain Collaboration; Agency Theory; Stewardship Theory; Importer; Dealerships; Business and Economics;

    Abstract : The rise of global and alternative distribution channels in the automotive industry puts pressure on importers and dealerships, as they face the threat of substitution when it comes to the downstream distribution activities in the automotive supply chain. Thus, to attain a competitive advantage automotive importers and their respective dealerships must strive for a high degree of collaboration in their relationship and thereby ultimately increase firm performance of both partners. READ MORE