Essays about: "Divya Govil"
Found 1 essay containing the words Divya Govil.
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1. The Role of Consumers’ Culture in Determination of a Standardised or Localised Green Marketing Strategy : A Focus on the UK’s Culture
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The increased awareness of the environmental impact is allowing consumers to be more conscious of their purchasing decisions and habits. Awareness, however, is shown to be based on a number of factors, including country culture. READ MORE
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