Essays about: "Doing is better than saying"

Found 2 essays containing the words Doing is better than saying.

  1. 1. The problem for business is business

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Axel Welinder; Martin Behm; [2016]
    Keywords : consumer culture theory; CCT; corporate social responsibility; CSR; organizational legitimacy; communication; advertising; marketing; branding; consumer resistance; credibility gap; Business and Economics;

    Abstract : The purpose of this thesis is to gain an understanding of the credibility gap between consumers and marketing strategies that aims at gaining moral legitimacy by taking a stand, since it is becoming increasingly important for companies to gain moral legitimacy. By triangulating theories within consumer culture theory, corporate social responsibility and organizational legitimacy and conducting a qualitative empirical study on consumer perception of the research phenomenon, we identify how consumers legitimize these communicational activities. READ MORE

  3. 2. En känsla av ljud : den subtila och platsanpassade ljudinstallationen som en del av uterummet

    University essay from SLU/Landscape Architecture (until 121231)

    Author : Gunnar Cerwén; [2009]
    Keywords : landskapsarkitektur; ljudinstallation; Audio-Vision; ljudlära; ljudbehandling; perception; ljud; ljudlandskap; ljudmiljö; ambiens; ljudkonst; Musique concrète; filmljud; musikpsykologi; psykoakustik; rumsklang; rumston; rumslighet; uterum;

    Abstract : Our experience of the surrounding environment is affected by all of our senses, yet, in Landscape Architecture, by tradition, mostly the visual aspect has been the focal point. In this essay, however, the subject will be the auditory and its interaction with the visual... READ MORE