Essays about: "Domain-specific innovativeness"

Found 1 essay containing the words Domain-specific innovativeness.

  1. 1. Domain-specific innovativeness and social media: Predicting new product purchase

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Christoffer Carlsson; [2014]
    Keywords : Domain-specific innovativeness; Social media integration usage; Predicting new product purchase; Identifying early adopters; New product development;

    Abstract : Identifying innovative consumers, or early adopters, in various industries is hard for companies, though very important and useful when launching new products. If correctly identified, innovative consumers could be included into new product development by companies in co-creation, setting adequate market-ing and target actions and saving money by avoiding new product failures. READ MORE