Essays about: "Domain-specific innovativeness"
Found 1 essay containing the words Domain-specific innovativeness.
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1. Domain-specific innovativeness and social media: Predicting new product purchase
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Identifying innovative consumers, or early adopters, in various industries is hard for companies, though very important and useful when launching new products. If correctly identified, innovative consumers could be included into new product development by companies in co-creation, setting adequate market-ing and target actions and saving money by avoiding new product failures. READ MORE
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