Essays about: "Donald John"

Found 3 essays containing the words Donald John.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 2. Assessment of Waste Management Practices in Cyprus : The case of Nudging at Cyprus University of Technology

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Donald John; [2020]
    Keywords : Sustainable Development; PMD; Paper; Recycling; European Union; Cyprus; Nudging;

    Abstract : Waste management issues are prevalent in many parts of the world. Member states of the European Union (EU) are expected to follow the guidelines of the Waste Framework Directive set by the EU. The directive includes targets intended to facilitate waste management practices such as recycling and landfilling. READ MORE

  4. 3. Transformative Screenwriting: Charlie Kaufman’s Postmodern Adaptation of Story

    University essay from Lunds universitet/Filmvetenskap

    Author : Johan Sundberg; [2015]
    Keywords : Charlie Kaufman; Storytelling; Writing; Screenwriting; Transformative Screenwriting; Transformative; Postmodern; Kaufman; Robert McKee; McKee; Thesis; Essay; Master s; Master; Donald Kaufman; Plot; Archplot; Miniplot; Antiplot; Change; Statis; Screenwriter; Hollywood; Art Film; Synecdoche; Eternal Sunshine; Being John Malkovich; Susan Orlean; The Orchid Thief; Orchid Thief; Arts and Architecture;

    Abstract : The essay's investigation of postmodern storytelling and transformative screenwriting, in relation to how Robert McKee's Story is reflected in Charlie Kaufman's Adaptation – in text and subtext, form and content – shows that the film's form is that of the classical archplot. It is only Adaptation's content, reflecting the dream of an art film/antiplot that is critical – while the form is a complicitous Hollywood form. READ MORE