Essays about: "Dorottya Mezofi"
Found 1 essay containing the words Dorottya Mezofi.
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1. Personal branding behind the firewall - An analysis of consultants’ perceptions about personal digital branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This research aims to create a better understanding of a little-known phenomenon by exploring the ways consultants create and perceive personal digital brands on an internal collaboration platform, together with the different dimensions of expectations they experience. Following the interpretive paradigm, our primary method contained ten semi-structured interviews with consultants working at a global consultancy firm. READ MORE
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