Essays about: "Douglas Eduard Steinert"
Found 1 essay containing the words Douglas Eduard Steinert.
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1. Understanding Buyer Behavior in the Context of Product Adaptation : A Case Study of Volvo Trucks
University essay from Sektionen för ekonomi och teknik (SET)Abstract : This dissertation studies the relationship of product adaptation and buyer behavior. By standardizing products, it was possible for organizations to produce in large scale and make them accessible for many different markets. READ MORE
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