Essays about: "Douglas Nord"

Found 1 essay containing the words Douglas Nord.

  1. 1. Brand communities within esports : The interactions between esport organizations and consumers

    University essay from

    Author : Markus Holmström; Larglind Sopaj; Douglas Nord; [2019]
    Keywords : esports; esport organizations; brand community; virtual brand community;

    Abstract : Background:           In 2019, the esport industry is expected to become a billion-dollar                                  industry. This new industry has presented rapid growth in recent times                                  which has led to new organizations and companies being formed to                                  capitalize on this opportunity. READ MORE