Essays about: "Download signal processing"
Found 1 essay containing the words Download signal processing.
-
1. Creativity in Advertisements on Instagram: A Quantitative Study of Sunshine and Cheeseburgers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The purpose of this study is to examine the relevance of two advertising creativity paradigms in the context of Instagram, with regards to advertising effectiveness as well as examining the role of brands on this relationship. Applying either theoretical frameworks of (a) Information Processing Theory through text or (b) Signal Theory through image, a two-by-two study was distributed to respondents with accompanying identical questionnaires. READ MORE
Result pages:
1