Essays about: "Dressmann"
Found 4 essays containing the word Dressmann.
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1. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE
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2. A Channel Approach to Fashion
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background – Previous research has evaluated different distribution systems and chan-nels that companies operate through. However, research primarily has focused on the richness of online channels rather than the value of physical stores. The following report will examine the reasons and implications underlying the choice of channel strategy. READ MORE
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3. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE
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4. Only for men - two analyses of Dressman's advertising
University essay from Institutionen för informationsvetenskapAbstract : Abstract Purpose/Aim : My purpose with this essay is to analyse what men and women think is sexist in TV advertising. I have decided to focus my studie on Dressmann's advertising October- November 2004. I will do interviews with four different groups, two women groups and two men groups, which will include 3-4 people each. READ MORE