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1. 1. Asperities of Revenue Management - The effects on price fairness perceptions.

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Carl-Oskar Bergh; [2016]
   Keywords : Revenue management; Price fairness perceptions; Dual entitlement; Social comparison; Pricing;

   Abstract : In the recent past there has been a significant increase in the adoption and use of various dynamic pricing and revenue management strategies in consumer product and service sectors. The overall goal of these strategies is often to maximize the revenue of the firm. READ MORE