Essays about: "Dual-task situation"

Found 1 essay containing the words Dual-task situation.

  1. 1. "LED There Be Light" - A Quantitative Study of LED Perimeter Advertising Recall

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Towe Ahrnbom; Lisa Parfelt; [2013]
    Keywords : LED technology; Perimeter advertising; Football; Recall; Dual-task situation;

    Abstract : The market for sponsorship and sports marketing is growing steadily. At the same time new technology and new display solutions in perimeter advertising have increased the price and opportunities of exposure. READ MORE