Essays about: "Duan Jingjing"

Found 1 essay containing the words Duan Jingjing.

  1. 1. Ethical Consumers:Strategically Moving the Restaurant Industry towards Sustainability

    University essay from Blekinge Tekniska Högskola/Avdelningen för maskinteknik

    Author : Duan JingJing; Li Xinze; Renate Sitch; [2008]
    Keywords : Ethical consumer; sustainability; restaurant industry; eco-labels; consumerism;

    Abstract : Consumerism plays an important role in the development of society, and consumption can be a driving force to shift society into a sustainable future. This paper defines ethical consumers and the restaurant industry as the research field, after analysing the current reality of restaurant industry, and the existing tools for ethical consumers to make their purchasing decision, we bridge the gaps by creating an ideal eco-labelling process for the restaurant industry. READ MORE