Essays about: "Duc Anh Bui"

Found 1 essay containing the words Duc Anh Bui.

  1. 1. Communicating Sustainable Initiatives: A quantitative study of the impact of using carbon offsetting claims in advertising to consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Duc Anh Bui; [2020]
    Keywords : carbon offsetting; sustainability; CSR; green marketing; advertising;

    Abstract : While carbon offsetting has been a common practice for companies as a method to mitigate their environmental impact, there has been relatively little theoretical research on whether the communication of it in advertising has an impact on consumers, and if yes, in what ways. This thesis aims to fill this research gap by testing the effects generated from using carbon offsetting claims in advertising to consumers. READ MORE