Essays about: "Duolingo"

Showing result 1 - 5 of 6 essays containing the word Duolingo.

  1. 1. Persuasive Language Learning - Qualitative research on user engagement in the persuasive system design of Duolingo

    University essay from Jönköping University/Tekniska Högskolan

    Author : Sofie Kastelli; Napsugár Takács; [2023]
    Keywords : Persuasion; Gamification; User-engagement; Duolingo; MALL; mobile-learning; mobile-language-learning; gamified interaction design;

    Abstract : Duolingo is a popular mobile language-learning application that has been around the market since 2012 and has been researched in its language-learning abilities. It is crucial for mobile language learning applications to keep their users interested, nevertheless, as users easily lose interest in continuing their language study. READ MORE

  3. 2. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lovisa Käll; Ebba Keller; [2023]
    Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

    Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE

  4. 3. Exploring Persuasive Design Elements in Duolingo

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Yiqin Wang; [2023]
    Keywords : Persuasive design; mobile-assistant language learning; gamification; rewards; streaks; notifications; motivation; user experience;

    Abstract : With the widespread use of portable digital devices, especially smartphones, learning a new language has become a popular trend in the age of globalization. Amongst mobile-assistant language-learning applications, Duolingo is widely used and employs persuasive design techniques to inspire and encourage users to acquire new linguistic skills. READ MORE

  5. 4. The TikTok effect : A case study on emotional marketing through social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Camila Daniela Vasquez Rodriguez; [2022]
    Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

    Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

  6. 5. Gender Parity, Gender Equality, and Intersectionality : Public Perceptions of a ‘50:50’ Workforce

    University essay from Linköpings universitet/Institutionen för tema

    Author : Kara De Kretser; [2020]
    Keywords : Gender parity; gender equality; diversity; intersectionality; Twitter; social media; organisational strategy; content analysis; sentiment analysis;

    Abstract : Gender parity. Gender equality. Diversity and intersectionality. READ MORE