Essays about: "Dynamic Brand Architecture"

Found 1 essay containing the words Dynamic Brand Architecture.

  1. 1. Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture

    University essay from Företagsekonomi

    Author : Ling Wan; Long Zeng; [2011]
    Keywords : Brand; Rebranding; Product Brand; Corporate Brand; The Brand Relationship Spectrum; Brand Architecture; Dynamic Brand Architecture;

    Abstract : Background: Recent years, M&As have increased sharply. Brand as one of the most precious assets has unavoidably been taken into consideration in these deals. Company can gain great benefit when handle acquired brand properly. READ MORE