Essays about: "Dynamic Brand Architecture"
Found 1 essay containing the words Dynamic Brand Architecture.
-
1. Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture
University essay from FöretagsekonomiAbstract : Background: Recent years, M&As have increased sharply. Brand as one of the most precious assets has unavoidably been taken into consideration in these deals. Company can gain great benefit when handle acquired brand properly. READ MORE
Result pages:
1