Essays about: "Dzejna Seta"
Found 1 essay containing the words Dzejna Seta.
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1. STANDARDIZING OR ADAPTING MARKETING STRATEGIES ACROSS BOARDERS - A CASE STUDY OF GETINGE AB
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The purpose of this study is to examine how the social/cultural, legal, economic, political and technological environment in international markets affects a firm’s standardization and adaptation of the marketing mix. This study investigates Getinge ABs actions on the German and the Chinese market. READ MORE
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