Essays about: "E crm"

Showing result 1 - 5 of 37 essays containing the words E crm.

  1. 1. Potential for improving public services by exploring citizens’ communication to public organizations in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Ibrahim Ali Mehkri; [2023]
    Keywords : citizen inquiries; e-Government; Sweden; CRM;

    Abstract : Little et al., (1971) define citizen feedback as information from citizens directed to societal institutions, particularly government, to improve their functioning. READ MORE

  3. 2. The Impact of Gamification on User Engagement in a Secondhand E-commerce platform

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Yen Dinh; Maya Fogelberg; [2023]
    Keywords : Gamification; secondhand e-commerce; game elements;

    Abstract : Using game elements in a non-game context, called gamification, has grown popular recently and can be seen in education, health, and on e-commerce websites. In this thesis, the use of game elements, specifically badges is evaluated on a secondhand website. READ MORE

  4. 3. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment

    University essay from SLU/Dept. of Economics

    Author : Aran Candil Sulayman; David Hartman; [2022]
    Keywords : CRM; e-CRM; contingency theory; digitalization and performance; large-scale firms;

    Abstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE

  5. 4. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Nilsson; Alexandra Pierce; [2020]
    Keywords : ;

    Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE

  6. 5. An initial step towards design guidelines for invoice management in CRM

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Jakob Skogby Steinholtz; [2020]
    Keywords : User-centered design UCD ; Customer Relationship Management CRM ; Invoice management; E-invoicing; Usability; Information Technology IT ; Design guidelines;

    Abstract : The purpose of this study is to address uncertainty for the implementation of functionality concerning invoice management in the context of the customer relationship management (CRM) system Salesforce by providing design guidelines. It is a qualitative research project that follows a user-centered design (UCD) approach. READ MORE