Essays about: "E-COMMERCE ON INTERNATIONAL BUSINESS"
Showing result 1 - 5 of 22 essays containing the words E-COMMERCE ON INTERNATIONAL BUSINESS.
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1. Survival of the fittest : The Internationalization of Fashion Start-ups
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. READ MORE
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2. The opportunities of SMEs in the context of digital business : A qualitative study in the COVID-19 era
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Research Purpose: The purpose of this paper is to identify the opportunities that COVID-19 crisis has created for SMEs, in particular those involving digital technologies. I also describe and how SMEs can improve their functionality, efficiency accessibility and sales by using these technologies for internationalization. READ MORE
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3. Digital Customer Experience Matters
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE
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4. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. READ MORE
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5. Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : The purpose of this thesis is to investigate how Covid-19 affects international e-commerce firms. Covid-19 has been the source of changes in the international business environment across world from the beginning of year 2020. The effects on e-commerce firms are nearly unknown, therefore this research is unique. READ MORE