Essays about: "E-Commerce Web Site"

Showing result 1 - 5 of 18 essays containing the words E-Commerce Web Site.

1. 1. Establishing Guidelines for Usability Testing when Using Web Analytical Tools

   University essay from Uppsala universitet/Avdelningen Vi3

   Author : Robert Paananen; [2023]
   Keywords : Usability; Web Analytical Tools; Hotjar; Google Analytics;

   Abstract : Usability and User Experience has become increasingly important. Users should be able to achieve their set out goals with ease, whether that is to purchase a book on an e-commerce site or to find articles about current events in Europe on a news site. READ MORE

3. 2. The Impact of Good Navigation and Trust in E-commerce : The importance of navigation and trustworthiness when creating a web application for selling emission allowances

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Lovisa Andreasson; Agnes Asp; Eric Gustafsson; Edvin Halling; Johan Kristiansson; Axel Lindhe; Anton Nordin; Jakob Normell; Gabriel Spjuth; [2022]
   Keywords : Navigability; trustworthiness; usability; design;

   Abstract : The purpose of this report was to study how the design of a web application can induce trust and navigability. To study this, a web application was created where the private consumer can buy a part of an emission allowance, tailored to the consumers’ specific needs. READ MORE

4. 3. How does the colour scheme affect the trust of a website?

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Rickard Peters; Elly Sjölund; Filip Killberg; Alice Paulsen; Axel Andersson; Christoph Kinnervall; Hugo Björk; Martin Hörnberg; [2022]
   Keywords : ;

   Abstract : As more and more new e-commerce sites for shoes are being created, it is important from a competitive perspective that the site is perceived as trustworthy. Theintention of this study is to conduct an investigation on how colour schemes affect trustworthiness, based on the following research question: how does the colourscheme of a web application affect how users perceive the trustworthiness of a webshop for buying and selling second-hand sneakers ? To answer this question, a webapplication in the form of a second-hand sneaker shop was developed. READ MORE

5. 4. Luxury experience offline and online - A qualitative study of luxury experience from offline to online through the paradox

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Matilda Mattsson; Marcus Löfvenberg; [2018]
   Keywords : Luxury experience; visual merchandising; online visual merchandising; luxury retail; Social Sciences;

   Abstract : This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. READ MORE

6. 5. E-Commerce Web design : The importance of a first impression

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Gabriella Beronius; Sarah Andrén; [2017]
   Keywords : First impression; perceived usability; web design; eye-tracking; visual appeal;

   Abstract : The technical society we live in is in a constant state of advancement and we are continuallyintroduced to new innovative ways of mediating information through. Today, plenty of mediachannels exist, for organizations to use when they strive to reach larger groups of people, butto achieve web site success; researchers have stated that considerations of user preferencesimplemented in web design are crucial. READ MORE