Essays about: "E-Grocery in Digital Age : ICA MAXI in Gävle"

Found 1 essay containing the words E-Grocery in Digital Age : ICA MAXI in Gävle.

  1. 1. E-Grocery in Digital Age : ICA MAXI in Gävle

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Peiying Kuang; Mahmood Ali; [2014]
    Keywords : Home delivery; Store based picking; Product and Service quality; Time saving and Convenience; Web page layout; Trust; Store image.;

    Abstract : Aim: The purpose of this study is to identify factors that can attract customers to buy online and help the grocers to improve their online grocery services to retain and obtain customers. Design/Methodology/Approach: A qualitative method was used, based on triangulation methodology including observation and interviews of manager and employees. READ MORE